We make it work better.
Simulmedia drives business outcomes for marketers through the
power of audience‑targeted television.
We use data, science and software to make TV advertising Powerful, Predictable, Provable and Profitable.Here's how
The VAMOS Platform
Our data-driven ad targeting and optimization platform directly matches what people watch with what they buy, enabling advertisers to reach audiences on the large footprint of linear TV inventory.Learn more
Simulmedia helps us to move away from big blocks of demographic data and get down to who our actual buyers are likely to be… so we can more precisely target them and be more effective and efficient with our media spend.
Our ultimate goal was to get more people to book travel on Choicehotels.com. [Simulmedia] outperformed some of Choice’s other traditional TV buys by as much as 20 percent or more in some cases.
In a world of data-driven marketing, we believe [TV] needs to be smarter. Simulmedia [is] adding a degree of precision to our linear TV advertising that we believe can greatly improve the effectiveness of the communication.
Simulmedia is a seamless partner to work with in order to anonymously match television viewership data with sales data, and to keep exploring other use cases as the TV landscape continues to evolve.