Simulmedia delivers better ROI through data-optimized audience targeting on national TV.
Better targeting. More reach. Higher ROI.
Connect 1st or 3rd party data with our national viewing panel to create a target audience
Forecast audience behavior based on second-by-second, household-level viewing data
Reach more of your target audience more cost efficiently with a Performance Media Plan
Match exposure to action for results on ROI, lift, conversions by audience segment, and more
Using data, science, and software, our VAMOS platform brings the precision of digital targeting and measurement to linear TV.
Simulmedia helps us to move away from big blocks of demographic data and get down to who our actual buyers are likely to be… so we can more precisely target them and be more effective and efficient with our media spend.
Our ultimate goal was to get more people to book travel on Choicehotels.com. [Simulmedia] outperformed some of Choice’s other traditional TV buys by as much as 20 percent or more in some cases.
In a world of data-driven marketing, we believe [TV] needs to be smarter. Simulmedia [is] adding a degree of precision to our linear TV advertising that we believe can greatly improve the effectiveness of the communication.