Posted on February 11th, 2009 by admin
Simulmedia is a New York City-based media marketing company that delivers television viewership through data-driven program promotion. Our solutions address the growing audience fragmentation problem for television networks and simultaneously help viewers discover the shows they might enjoy.
Posted on February 11th, 2009 by Dave Morgan
At Simulmedia, we believe in television and its future, but we also believe that it can be made better. Today, with the explosion of programming and channels over the past ten years, it is virtually impossible for viewers to know about all of the programming choices available to them, let alone know which they might like best. This makes television less valuable to to viewers, and certainly less valuable to television companies and advertisers. We believe that this problem can and should be solved.
Posted on February 11th, 2009 by Conor Finnegan
Simulmedia is shaping television’s future. We’re improving on-air program promotion to ensure that viewers find shows they will enjoy and that programmers can more effectively reach and delight them.
We’ve tapped the power of set-top box data to understand which genres people watch and how they watch television. For any network, for any program and at any timeslot, Simulmedia knows the television viewers who are receptive and available to tune in. We know how to reach those viewers with on-air promotions. And we know how many promotions will motivate viewers to stop channel surfing and start watching.
In improving the effectiveness of program promotion, Simulmedia conveys benefits to…
