We believe in the future of TV and TV advertising. TV is the most powerful consumer advertising medium in the world. No other platform is close when it comes to informing and entertaining viewers and driving predictable actions with scale and efficiency for advertisers. The web will not replace TV; rather, web ad technologies will make TV even better. With the availability of anonymous television set-top box data at scale (tens of millions of US households), you can now marry TVb s unparalleled reach and impact with web-like targeting and measurement b the best of TV and the web. That is the future that Simulmedia and its partners and clients are building.
