Posted on March 26th, 2009 by Dave Morgan
When I first heard about the TV Everywhere concept being promoted by Time Warner’s Jeff Bewkes, I was skeptical. In his plan, Time Warner companies that provide content over cable television such as TNT, Cartoon Network and HBO will also offer viewers on-demand access to that same video programming over the Web, but on a [...]
Posted on March 19th, 2009 by Dave Morgan
The issue of protecting online consumer privacy is about to get a lot more attention in Washington, D.C. While I’ve written about this subject a number of times in the past, it has never been with the immediacy that I write about it today. Privacy is about to take center stage with our federal legislators [...]
Posted on March 5th, 2009 by Dave Morgan
It’s been almost a year and a half since TACODA was sold to AOL, and just over a year since I left my role as executive vice president of Global Ad Strategy at AOL. It’s been a wonderful year — lots of travel, lots of time with my family, and lots of just plain relaxing [...]
Posted on March 4th, 2009 by Dave Morgan
Television has an audience problem, though not the same problem affecting most media platforms these days. Unlike newspapers, magazines and radio, the television viewing audience is actually growing.
According to just-released numbers from Nielsen, U.S. viewership of linear television (non-time-shifted viewing of broadcast, cable and satellite television) grew last year both in numbers of viewers and [...]
