Posted on April 29th, 2009 by Conor Finnegan
In our mission to provide better media choices, Simulmedia is working to understand not only what people watch, but the when, the where, the how, and the why too.
Sure, we have a lot of data, and we are good at slicing, dicing, and analyzing it many different ways, but data alone does not a company [...]
Posted on April 28th, 2009 by Stewart Hauser
The Detroit Lions and New York Jets grabbed headlines in this weekend’s NFL Draft by snapping up potential franchise quarterbacks in Matthew Stafford and Mark Sanchez with the first and fifth overall picks, respectively. College quarterbacks are an extremely risky and unpredictable bunch, and it is therefore quite likely that at least one of these [...]
Posted on April 24th, 2009 by Pravin Chandiramani
People have varying degrees of affinity for different program genres. Some prefer sitcoms; others prefer medical dramas. At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres.
Basically, everybody is watching everything all the time. People may be loyal to a few programs and sampling a broad [...]
Posted on April 23rd, 2009 by Dave Morgan
It’s privacy time again. A new era of scrutiny into the consumer data collection and privacy practices of the Internet and cable industries has opened as Rep. Rick Boucher (D-VA), chairman of the House Subcommittee on Communications, Technology and the Internet, held hearings on the issues this morning in Washington, D.C.
What is this all about? [...]
