Blog
Posted on April 17th, 2009 by Jeff Storan
At Simulmedia, on the way to presenting television viewers with better media choices, we’re interested in presenting that which is complex – like the data describing the second to second attention allocation decisions of millions of people – simply. When more people in the media ecosystem are comfortable making decisions based on data, when more people can see the relevance of data to their desire for success, then we are successful.
Consequently, we’re big on data visualization. We’re always exploring new ways to present information to better align with people’s media mental maps and to increase people’s comfort with data that is massive, complex, and might otherwise be considered intimidating.
In this series of “Sandbox” posts, we present prototypes of data visualizations we’re trading around the office. We describe our intentions for the visualization and how we interpret the data. If you find the presentation compelling or have a critique, we encourage your comments.
Very cool idea.
Tufte would be proud of those graphics!
Great vision for picturing cold numbers