Posted on April 17th, 2009 by Jeff Storan
While demographics are the dominant segmentation scheme applied to the general television viewing population, they are imprecise predictors of audiences’ preferences for content and modes of television viewing. Simulmedia believes that tackling the additional complexity that follows deeper examination of audiences’ viewing preferences results in a superior approach to program promotion. One of the challenges [...]
Posted on April 17th, 2009 by Jeff Storan
It should surprise no one that audiences with different preferences for programming genres watch different channels. But what kind of loyalty do audiences demonstrate for networks’ primetime line-ups? What part of a network’s audience is its loyal core? What part of its ratings is attributable to people who are “just passing through”? To gain insight [...]
Posted on April 17th, 2009 by Jeff Storan
Different people view television differently. Two people with identical demographic profiles can have different motivations for watching the same program or demonstrating loyalty to the same network. To gain insight to those different motivations and discover which networks attract the attention of audiences with widely differing preferences for content, we’re experimenting with heat maps applied [...]
Posted on April 17th, 2009 by Jeff Storan
At Simulmedia, on the way to presenting television viewers with better media choices, we’re interested in presenting that which is complex – like the data describing the second to second attention allocation decisions of millions of people – simply. When more people in the media ecosystem are comfortable making decisions based on data, when more [...]
