Posted on May 28th, 2009 by Dave Morgan
Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2% from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
Posted on May 18th, 2009 by Stewart Hauser
A further investigation of individual programs supports the finding that program loyalty is the exception, not the rule. We selected a number of top programs from broadcast and cable networks and calculated a Loyalty Score for each program. A program’s Loyalty Score is defined as the percentage of viewers who watched at least two episodes [...]
Posted on May 11th, 2009 by Jeff Storan
In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose. Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming.
Approaching loyalty through our personal television watching experience, we start with the programs to [...]
Posted on May 5th, 2009 by Pravin Chandiramani
While visiting the Galapagos Islands Darwin came across thirteen species of finch – a small, sparrow-like bird. Although they were similar in size, their biggest differentiating factors were the sizes and shapes of their beaks. Some finches had slender thin beaks, while others had thick strong beaks (see image)
Darwin postulated that competition for limited food [...]
