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Archive for "May, 2009"

  • The Numbers Don’t Lie: Program Loyalty Has Changed

    Blog

    Posted on May 28th, 2009 by Dave Morgan

    Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2%  from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]

    Tags

    audience, DVR, Loyalty, Nielsen, OnlineSPIN, TNS InfoSys TV
  • Low Loyalty is the Norm

    Blog

    Posted on May 18th, 2009 by Stewart Hauser

    A further investigation of individual programs supports the finding that program loyalty is the exception, not the rule.  We selected a number of top programs from broadcast and cable networks and calculated a Loyalty Score for each program.  A program’s Loyalty Score is defined as the percentage of viewers who watched at least two episodes [...]

    Tags

    Loyalty, Promotion, Sandbox, television
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    Sandbox: Audience Attentiveness
    Sandbox: Network Heatmap
    Sandbox: Primetime Loyalty
    Sandbox: Audience Profile
    Press Release - March 5th, 2009
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