Comments on: Low Loyalty is the Norm http://www.simulmedia.com/2009/05/low-loyalty-is-the-norm/?utm_source=rss&utm_medium=rss&utm_campaign=low-loyalty-is-the-norm Just another WordPress site Wed, 15 Jun 2011 13:35:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Stewart Hauser http://www.simulmedia.com/2009/05/low-loyalty-is-the-norm/#comment-35 Stewart Hauser Mon, 18 May 2009 21:06:06 +0000 http://www.simulmedia.com/?p=396#comment-35 Thanks, Ken. Interesting point about Wheel of Fortune, Jeopardy!, and similar shows--I'm a lifelong fan of Jeopardy! and it does seem reasonable that fans of these shows would be more loyal than Primetime audiences. The loyalty study was a preliminary investigation and focused on linear viewership, though it would be interesting to consider DVR viewership as well and whether DVR viewership varies across otherwise similar shows. Thanks, Ken. Interesting point about Wheel of Fortune, Jeopardy!, and similar shows–I’m a lifelong fan of Jeopardy! and it does seem reasonable that fans of these shows would be more loyal than Primetime audiences.

The loyalty study was a preliminary investigation and focused on linear viewership, though it would be interesting to consider DVR viewership as well and whether DVR viewership varies across otherwise similar shows.

]]> By: Ken Ripley http://www.simulmedia.com/2009/05/low-loyalty-is-the-norm/#comment-34 Ken Ripley Mon, 18 May 2009 17:23:01 +0000 http://www.simulmedia.com/?p=396#comment-34 Syndicators have talked for years about the long term loyalty of stripped programs' viewers. Shows like Wheel, Jeop, Oprah and Seinfeld have ratings comparable to Prime Time, but viewers that tune in 2x per week. A Question: does the study you note take into account DVR viewership of those same programs? Syndicators have talked for years about the long term loyalty of stripped programs’ viewers. Shows like Wheel, Jeop, Oprah and Seinfeld have ratings comparable to Prime Time, but viewers that tune in 2x per week.

A Question: does the study you note take into account DVR viewership of those same programs?

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