Posted on June 26th, 2009 by Jeff Storan
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York. We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production. What we didn’t expect to find was data that [...]
Posted on June 22nd, 2009 by Stewart Hauser
Dave Morgan recently wrote about television’s content discovery problem. With the explosion of channels and programming, viewers have an increasingly hard time finding shows that they would enjoy but have not yet seen. On-air television promotion remains one of the most effective content discovery tools, but viewers are currently overexposed to certain promotions and underexposed [...]
Posted on June 11th, 2009 by Dave Morgan
Nope, search is not going to be the silver bullet for television the way it was for online services. As we all know, television has a big problem with content discovery. According to The Accenture Global Broadcast Consumer Survey 2009, television viewers “face a significant bottleneck in discovering content that they like but have not [...]
Posted on June 8th, 2009 by Jeff Storan
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty. Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPost column.
Disbelief and dismissal characterize many of the responses to our findings. Citing their own and their peers’ television viewing habits, [...]
