Simulmedia

• Good News from Promax|BDA

  Blog

  Posted on June 26th, 2009 by Jeff Storan

  Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York.  We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production.  What we didn’t expect to find was data that [...]

  Tags

  DVR, Poll, PromaxBDA, Promotion, television, TV

• Delivering Viewers by Fixing Promotion Oversaturation

  Blog

  Posted on June 22nd, 2009 by Stewart Hauser

  Dave Morgan recently wrote about television’s content discovery problem.   With the explosion of channels and programming, viewers have an increasingly hard time finding shows that they would enjoy but have not yet seen.  On-air television promotion remains one of the most effective content discovery tools, but viewers are currently overexposed to certain promotions and underexposed [...]

  Tags

  Comedy Central, inventory swap, oversaturation, Promotion, Reach & Frequency, SPIKE

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• Blogs We Read

  • Adverlab
  • Flowing Data
  • Future of Privacy
  • Hacking Netflix
  • Hollywood Reporter
  • Nielsen wire
  • Occam’s Razor
  • Roughly Drafted Magazine
  • TechCrunch
  • TVbytheNumbers
  • TvWeek
  • Umair Haque

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