Comments on: Could Twitter Replace Nielsen? http://www.simulmedia.com/2009/06/could-twitter-replace-nielsen/ Simulmedia Thu, 22 Apr 2010 13:40:57 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joe Kutchera http://www.simulmedia.com/2009/06/could-twitter-replace-nielsen/comment-page-1/#comment-139 Joe Kutchera Tue, 16 Jun 2009 18:42:20 +0000 http://www.simulmedia.com/?p=427#comment-139 Hi Dave, You're right. Twitter could replace Nielsen for showing consumer viewing patterns of TV and also consumer trends for all media. Connecting this free, search-able data from Twitter with information like YouTube's Insight (their video analytics tool) would also be very interesting, especially with regards to what happens when commercials come on during a show. http://www.youtube.com/blog?entry=IRJjhiDz6RU In addition, how can beaconing data from services like MediaMetrix 360 or Quantcast be incorporated into such insights? The race continues for better, faster solutions for providing consumer insights. Hi Dave,
You’re right. Twitter could replace Nielsen for showing consumer viewing patterns of TV and also consumer trends for all media.

Connecting this free, search-able data from Twitter with information like YouTube’s Insight (their video analytics tool) would also be very interesting, especially with regards to what happens when commercials come on during a show.
http://www.youtube.com/blog?entry=IRJjhiDz6RU

In addition, how can beaconing data from services like MediaMetrix 360 or Quantcast be incorporated into such insights?

The race continues for better, faster solutions for providing consumer insights.

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