Simulmedia

• Could Twitter Replace Nielsen?

  Blog

  Posted on June 4th, 2009 by Dave Morgan

  I’m living in the TV world these days, spending my time trying to better understand television viewership patterns and how to improve the TV experience for viewers. Since I’ve spent the better part of the past 18 years in the online world, I am always looking for linkages between the online world and the television [...]

  Tags

  Nielsen, OnlineSPIN, television, twitter, view

• Why do Viewers Surf?

  Blog

  Posted on June 2nd, 2009 by Pravin Chandiramani

  Everybody with a television and a remote control channel surfs.  Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]

  Tags

  Attention, channel surfing, Promotion, segmentation, TV, twitter

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  Sandbox: Audience Attentiveness
  Sandbox: Network Heatmap
  Sandbox: Primetime Loyalty
  Sandbox: Audience Profile
  Press Release - March 5th, 2009
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• Blogs We Read

  • Adverlab
  • Flowing Data
  • Future of Privacy
  • Hacking Netflix
  • Hollywood Reporter
  • Nielsen wire
  • Occam’s Razor
  • Roughly Drafted Magazine
  • TechCrunch
  • TVbytheNumbers
  • TvWeek
  • Umair Haque

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