Posted on July 28th, 2009 by Jeff Storan
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers.
The changes raise the question of whether channel placement has an effect on ratings. Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement doesn’t [...]
Posted on July 22nd, 2009 by Stewart Hauser
Conan O’Brien was recently promoted on NBC from “Late Night” at 12:37am to “The Tonight Show” at 11:35pm, taking over for Jay Leno and leaving a “Late Night” void that has been filled by Jimmy Fallon. This programming switch gives us a unique opportunity to investigate program loyalty vs. daypart loyalty in our quest to [...]
Posted on July 13th, 2009 by Yuliya Torosjan
Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in.
The chart below demonstrates the benefit of using Simulmedia Segments™ targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box data, [...]
Posted on July 2nd, 2009 by Dave Morgan
Even obvious things need to be proven sometimes. These days, most of the folks that I work with spend their days analyzing set-top-box viewing data trying to understand how people watch TV, how they find out about shows, and their responsiveness to program promotions. This is a new area for most of the team, since [...]
