Posted on August 25th, 2009 by Conor Finnegan
Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers. As the Fall 2009 season approaches, network marketers should always be in the market for more reach.
In less than a month, the broadcast [...]
Posted on August 18th, 2009 by Jeff Storan
Or How Infinite Jest explains our commitment to the linear TV
As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, I’ve pondered the relative lack of attention that these alternate modes of television viewing garner. Both Nielsen’s Three-Screen and the Video Consumer Mapping studies mark time-shifted and [...]
Posted on August 11th, 2009 by Yuliya Torosjan
Program marketers need to know how much promotion is required for a particular program and at what point additional promotion stops being effective. Some programs respond better to promotion than others. The same level of promotional effort for two different programs can result in different incremental ratings. Programs that yield higher ratings are said to [...]
Posted on August 4th, 2009 by Stewart Hauser
Program loyalty is not significantly affected by time-shifted viewing, according to a new analysis of live and recorded viewing behaviors for a national audience. Most viewers of a program still only watch one episode during a given season, and hence remain excellent targets of promotion.
Several months ago we examined program loyalty for live viewing within [...]
