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Archive for "August, 2009"

  • How Much Reach Could Each Network Reach If Each Network Could Reach Good?

    Blog

    Posted on August 25th, 2009 by Conor Finnegan

    Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.  As the Fall 2009 season approaches, network marketers should always be in the market for more reach.  In less than a month, the [...]

    Tags

    Accenture, Promotion, Reach, The Sandlot
  • Our allegiance to the Vapid Ditty of Broadcast Television

    Blog

    Posted on August 18th, 2009 by Jeff Storan

    Or How Infinite Jest explains our commitment to the linear TV As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, I’ve pondered the relative lack of attention that these alternate modes of television viewing garner.  Both Nielsen’s Three-Screen and the Video Consumer Mapping studies mark time-shifted [...]

    Tags

    Attention, broadcast, DVR, infinite jest, Loyalty, netflix, on demand, TV
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    Sandbox: Audience Attentiveness
    Sandbox: Network Heatmap
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    Press Release - March 5th, 2009
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