Simulmedia

• Optimizing Targeted Reach Via Spot Swapping

  Blog

  Posted on September 29th, 2009 by Stewart Hauser

  Marketers can reach larger portions of their most coveted audiences by using spot swapping to overcome the promotion saturation problem.  Targeted segments have the highest response rates to promotions, so increasing reach into these segments is the most efficient way to increase program ratings.  A previous blog post demonstrated that spot saturation frequently exists at [...]

  Tags

  audience targeting, optimizing reach, saturation, spot swap

• The Jay Leno Show Premiere Week Shuffles Viewers’ Tune-in Choices

  Blog

  Posted on September 22nd, 2009 by Jeff Storan

  Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights.  Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Times’ Stuart Elliot covered [...]

  Tags

  Attention, audience, data visualization, fragment, Jay Leno, Loyalty, Primetime Loyalty, Ratings, television

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• Blogs We Read

  • Adverlab
  • Flowing Data
  • Future of Privacy
  • Hacking Netflix
  • Hollywood Reporter
  • Nielsen wire
  • Occam’s Razor
  • Roughly Drafted Magazine
  • TechCrunch
  • TVbytheNumbers
  • TvWeek
  • Umair Haque

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