http://www.simulmedia.com/2009/09/in-the-quest-for-the-perfect-formula-of-recency-and-frequency-of-promotional-exposure/?utm_source=rss&utm_medium=rss&utm_campaign=in-the-quest-for-the-perfect-formula-of-recency-and-frequency-of-promotional-exposure Just another WordPress site Wed, 15 Jun 2011 13:35:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.simulmedia.com/2009/09/in-the-quest-for-the-perfect-formula-of-recency-and-frequency-of-promotional-exposure/#comment-52 Steve Tue, 08 Sep 2009 20:11:44 +0000 http://www.simulmedia.com/?p=719#comment-52 Thanks - I wonder if some of those outliers could be traced to a behavior that leads to a higher tune in rate. Perhaps those users are "full show watchers" hitting every promo in 2-3 shows... Thanks – I wonder if some of those outliers could be traced to a behavior that leads to a higher tune in rate. Perhaps those users are “full show watchers” hitting every promo in 2-3 shows…

]]> http://www.simulmedia.com/2009/09/in-the-quest-for-the-perfect-formula-of-recency-and-frequency-of-promotional-exposure/#comment-51 Yuliya Torosjan Tue, 08 Sep 2009 19:51:29 +0000 http://www.simulmedia.com/?p=719#comment-51 Thank you Steve for your comment and question. We do consider sample sizes in each exposure group. In the case of Mental (FOX), the tune in for the 10 exposures segment is 148 out of 4000, as opposed to 2,175 out of 104,000 for the 4 exposures segment. In the case of Merlin (NBC), the tune in for 11 and 12 exp segments is also markedly smaller--240 out of 1000 for 11exp, and 340 out of 1000 for 12exp--than the tune in of 4,090 out of 40,000 for the 4 exp group. Thank you Steve for your comment and question. We do consider sample sizes in each exposure group. In the case of Mental (FOX), the tune in for the 10 exposures segment is 148 out of 4000, as opposed to 2,175 out of 104,000 for the 4 exposures segment. In the case of Merlin (NBC), the tune in for 11 and 12 exp segments is also markedly smaller–240 out of 1000 for 11exp, and 340 out of 1000 for 12exp–than the tune in of 4,090 out of 40,000 for the 4 exp group.

]]> http://www.simulmedia.com/2009/09/in-the-quest-for-the-perfect-formula-of-recency-and-frequency-of-promotional-exposure/#comment-50 Steve Tue, 08 Sep 2009 19:06:11 +0000 http://www.simulmedia.com/?p=719#comment-50 Interesting set of data. In the second set of graphs why do the 10-11-12 exp entries have a high tune-in rate? Do you take into consideration the sample size (#viewers) in each exposure group? Interesting set of data. In the second set of graphs why do the 10-11-12 exp entries have a high tune-in rate? Do you take into consideration the sample size (#viewers) in each exposure group?

]]>