Comments on: Optimizing Targeted Reach Via Spot Swapping http://www.simulmedia.com/2009/09/optimizing-targeted-reach-via-spot-swapping/?utm_source=rss&utm_medium=rss&utm_campaign=optimizing-targeted-reach-via-spot-swapping Just another WordPress site Wed, 15 Jun 2011 13:35:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lynn Tao http://www.simulmedia.com/2009/09/optimizing-targeted-reach-via-spot-swapping/#comment-54 Lynn Tao Wed, 30 Sep 2009 05:55:28 +0000 http://www.simulmedia.com/?p=754#comment-54 since tv networks survive on ad dollars, can this "incremental viewership margin calculator" be used by tv network to create/coordinate custom lineups among channels to optimally attract/expand target audiences based on advertising initiatives? This would be similar to homepage roadblocks click-thru'ing to microsites on the web advertising model. since tv networks survive on ad dollars, can this “incremental viewership margin calculator” be used by tv network to create/coordinate custom lineups among channels to optimally attract/expand target audiences based on advertising initiatives?

This would be similar to homepage roadblocks click-thru’ing to microsites on the web advertising model.

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