Simulmedia Official Website » admin http://www.simulmedia.com Just another WordPress site Thu, 02 Feb 2012 22:00:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Smarter TV Ads Today http://www.simulmedia.com/2009/02/section-1/?utm_source=rss&utm_medium=rss&utm_campaign=section-1 http://www.simulmedia.com/2009/02/section-1/#comments Wed, 11 Feb 2009 22:47:21 +0000 admin http://www.simulmedia.com/?p=7 Simulmedia makes TV ads smarter. The company is bringing web-like ad targeting to television today. Our targeted television advertising platform b the a7 Platformb" -- leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and to better measure the results.
We aggregate these target audiences through partnerships with TV system operators and national networks, across a footprint that reaches virtually all US multichannel households. By leveraging data and insights to more effectively identify and aggregate relevant target audiences, we improve partner inventory yield.
In more than 50 campaigns to date, Simulmedia has extended target audience reach by an average of more than 50%, while simultaneously using fewer spots per campaign.]]> Simulmedia makes TV ads smarter. The company is bringing web-like ad targeting to television today. Our targeted television advertising platform b the a7 Platformb” — leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and to better measure the results.

We aggregate these target audiences through partnerships with TV system operators and national networks, across a footprint that reaches virtually all US multichannel households.B B By leveraging data and insights to more effectively identify and aggregate relevant target audiences, we improve partner inventory yield.

In more than 50 campaigns to date, Simulmedia has extended target audience reach by an average of more than 50%, while simultaneously using fewer spots per campaign.

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