Conor Finnegan

Latest Posts by Conor Finnegan

  • Friends, Romans, Countrymen, Lend Me Your Rears: A Reflective Look at Network Ratings

    Blog

    Posted on September 1st, 2009 by Conor Finnegan

    Broadcast and cable networks both try to produce highly rated programs, but broadcast networks face much higher pressure than cable networks to produce shows that are instantly successful.  Broadcast programs tend to be dropped immediately if ratings are subpar, whereas on cable, programs with positive critical acclaim but low ratings might be continued for a [...]

  • How Much Reach Could Each Network Reach If Each Network Could Reach Good?

    Blog

    Posted on August 25th, 2009 by Conor Finnegan

    Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.  As the Fall 2009 season approaches, network marketers should always be in the market for more reach.  In less than a month, the [...]

  • Data Alone Does Not a Company Make

    Blog

    Posted on April 29th, 2009 by Conor Finnegan

    In our mission to provide better media choices, Simulmedia is working to understand not only what people watch, but the when, the where, the how, and the why too.  Sure, we have a lot of data, and we are good at slicing, dicing, and analyzing it many different ways, but data alone does not a [...]

  • What We Do

    Section

    Posted on February 11th, 2009 by Conor Finnegan

    Simulmedia is shaping television’s future. We’re improving on-air program promotion to ensure that viewers find shows they will enjoy and that programmers can more effectively reach and delight them.
    We’ve tapped the power of set-top box data to understand which genres people watch and how they watch television. For any network, for any program and at any timeslot, Simulmedia knows the television viewers who are receptive and available to tune in. We know how to reach those viewers with on-air promotions. And we know how many promotions will motivate viewers to stop channel surfing and start watching.
    In improving the effectiveness of program promotion, Simulmedia conveys benefits to…