Author Archives: Conor
How Much Reach Could Each Network Reach If Each Network Could Reach Good?
Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.B As the Fall 2009 season approaches, network marketers should always be in the market for more reach.B In less than a month, the [...]
read moreData Alone Does Not a Company Make
In our mission to provide better media choices, Simulmedia is working to understand not only what people watch, but the when, the where, the how, and the why too.B Sure, we have a lot of data, and we are good at slicing, dicing, and analyzing it many different ways, but data alone does not a [...]
read moreTargeted Television Advertising Platform
Simulmedia is pioneering Internet-like ad targeting on TV today. Its TV audience targeting platform — the a7 Platformb” — empowers marketers and advertisers to create and sell a new class of audience-centric TV ad products, leveraging Simulmediab s proprietary predictive technology and its licensed database of anonymous viewing data for more than 30 million U.S. viewers. Simulmediab s targeted audience network leverages the a7 Platform to help marketers and their agencies to find and reach their target audience on TV with Internet-like capabilities and efficiency.