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The Simulmedia Team

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Could Twitter Replace Nielsen?

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Posted on June 4th, 2009 by Dave Morgan

I’m living in the TV world these days, spending my time trying to better understand television viewership patterns and how to improve the TV experience for viewers. Since I’ve spent the better part of the past 18 years in the online world, I am always looking for linkages between the online world and the television [...]
The Numbers Don’t Lie: Program Loyalty Has Changed

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Posted on May 28th, 2009 by Dave Morgan

Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2% from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
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