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Posted on September 22nd, 2009 by Jeff Storan
Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights. Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television.
The New York Times’ Stuart Elliot covered NBC’s [...]
Posted on August 18th, 2009 by Jeff Storan
Or How Infinite Jest explains our commitment to the linear TV
As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, I’ve pondered the relative lack of attention that these alternate modes of television viewing garner. Both Nielsen’s Three-Screen and the Video Consumer Mapping studies mark time-shifted and [...]
Posted on July 28th, 2009 by Jeff Storan
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers.
The changes raise the question of whether channel placement has an effect on ratings. Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement doesn’t [...]
Posted on June 26th, 2009 by Jeff Storan
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York. We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production. What we didn’t expect to find was data that [...]
