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Posted on June 26th, 2009 by Jeff Storan
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York. We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production. What we didn’t expect to find was data that [...]
Posted on June 8th, 2009 by Jeff Storan
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty. Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPost column. Disbelief and dismissal characterize many of the responses to our findings. Citing their own and their peers’ television viewing [...]
Posted on May 11th, 2009 by Jeff Storan
In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose. Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming. Approaching loyalty through our personal television watching experience, we start with the programs [...]
Posted on May 4th, 2009 by Jeff Storan
We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion. Segmentation is a useful technique in our work to understand people’s viewing choices. We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming. Then, we [...]
