Author Archives: Pravin

Why do Viewers Surf?

Posted on June 2, 2009 by Pravin

Everybody with a television and a remote control channel surfs.B Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]

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Of Birds and Bubbles – What can Darwin teach us about TV?

Posted on May 5, 2009 by Pravin

While visiting the Galapagos Islands Darwin came across thirteen species of finch – a small, sparrow-like bird. B Although they were similar in size, their biggest differentiating factors were the sizes and shapes of their beaks. Some finches had slender thin beaks, while others had thick strong beaks (see image) Darwin postulated that competition for [...]

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Audience Attentiveness

Posted on April 24, 2009 by Pravin

People have varying degrees of affinity for different program genres.B Some prefer sitcoms; others prefer medical dramas.B At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres. Basically, everybody is watching everything all the time.B People may be loyal to a few programs and sampling a [...]

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