Simulmedia Targeting Improves Promotion Efficacy
Blog
Posted on August 2nd, 2010 by Yuliya Torosjan
Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in. The chart below demonstrates the benefit of using Simulmedia Segments™ targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box [...]
