Yuliya Torosjan

Latest Posts by Yuliya Torosjan

  • Simulmedia Targeting Improves Promotion Efficacy

    Blog

    Posted on August 2nd, 2010 by Yuliya Torosjan

    Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in. The chart below demonstrates the benefit of using Simulmedia Segments™ targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box [...]

  • Lessons Learned from Promo Positioning

    Blog

    Posted on November 4th, 2009 by Yuliya Torosjan

    The potential of any promotional message to deliver viewers to a program is governed by myriad factors.  The composition of the audience seeing the promo, the number of times the audience has seen it before, and the distance in time from the promotion to the program all combine to determine the effectiveness of a single [...]

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