Posted on August 11th, 2009 by Yuliya Torosjan
Program marketers need to know how much promotion is required for a particular program and at what point additional promotion stops being effective. Some programs respond better to promotion than others. The same level of promotional effort for two different programs can result in different incremental ratings. Programs that yield higher ratings are said to [...]
Posted on July 13th, 2009 by Yuliya Torosjan
Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in. The chart below demonstrates the benefit of using Simulmedia Segments™ targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box [...]
Posted on July 1st, 2009 by Yuliya Torosjan
I arrived to Simulmedia from the world of brain imaging research. Before I started analyzing set top box data to understand how people watch television and audiences’ responses to promotion, I modeled cerebral structure and function to better understand psychiatric disorders. I knew that I would tap into my statistical expertise at Simulmedia, but I [...]
