Choice Hotels Bookings Get A Boost

The Challenge

With multiple hotel options in every city, bookings are often based on convenience rather than brand. Choice Hotels wanted to increase their bookings by reaching frequent business travelers before their next trip.

The Simulmedia Solution

  • Custom Targeting

    Created a custom target based on age, travel frequency, and recent hotel bookings.

  • Data-Optimized Delivery

    Performance Media Plan activated across national TV to maximize target audience reach.

The Results

  • 66.7%

    lower cost per reach

  • 37.7%

    lower cost per incremental purchaser

  • 59.4%

    higher conversion rate by exposed viewers