Category Archives: Blog
Early Lessons Learned In Applying Big Data To Television Advertising
Yesterday, we presented Early Lessons Learned In Applying Big Data To Television Advertising to members of the Advertising Research Foundation (ARF) as well as clients and some Wall Street analysts. We discussed what we’ve learned over the last two years in packaging and selling television advertising. We’ve gotten plenty of emails asking for a copy [...]
read moreConnected TVs Require Connected Business Models
The accelerated growth of connected TVs is eagerly awaited by many within the media industry. As otherwise conventional video monitors increasingly possess capabilities to connect to internet-based services (which could in turn be integrated with conventional viewing experiences), a wide range of new opportunities await consumer electronics manufacturers, video distributors, programmers and advertisers alike. There [...]
read moreTVs Creative Renaissance
TV’s Creative Renaissance: Will Better Measurement Allow More Consumers to See it Themselves? Television advertisements can be the most effective pieces of commercial art ever created. The annual Cannes Festival of Advertising is the world’s showcase for all forms of advertising. The power of 30 seconds of sight-sound-and-motion was fully evident during screenings for all [...]
read moreDave Morgan on Beet.TV
Beet.TV sat down with our always energized CEO, Dave Morgan, to chat about the future of TV and Simulmediab?s role in it. Some highlights: Dave explains matter-of-factly how Simulmedia believes TV advertising can be better. Simply put, while the traditional way of buying media works, we believe we can improve it by separating the people [...]
read moreDave Speaking at eG8
To underscore the importance the Internet and social media play in society and the global economy, the G-8 meeting of global leaders this year will be preceded by a 2 day technology conference, the eG8, in Paris. B The conference features talks from Google’s Eric Schmidt, Mark Zuckerberg from Facebook, Groupon’s Andrew Mason, French President [...]
read moreTV of Tomorrow 2011: Targeted TV Advertising Landscape
Our VP of Business Development, Pravin Chandiramani (the confused looking one on the far right) was on hand at the TV of Tomorrow Show in San Francisco Wednesday. Pravin took part in a panel on the Formation of the New Addressable TV Advertising Ecosystem with Bruce Biegel (Winterberry Group), Chis Allen (Starcom USA) and Jonathan [...]
read moreSmoke On The Water: The Festival of Media Global 2011
We just got back from The Festival of Media Global 2011 in Montreux, Switzerland. B We were very pleased to be honored with the award for Hot Company of the Year for our approach to applying big data and web techniques to make television advertising work better for advertisers and agencies. We were in competition [...]
read moreThe Daypart Convention
In the media industry, procedures are often established to reduce the number of topics buyers and sellers need to consider in a negotiation b? such as the length of a television commercial or the size of a banner ad b? in order to focus on the points which generate the most impactful business results. Other [...]
read moreThe Ad-Supported Video Industry: A Consumer Evolution, Not a Revolution
Many observers of the media industry, citing ongoing changes in consumer behaviors – for example, cord cutting or commercial skipping – say these changes will impact the business of video advertising in general and linear TV advertising more specifically. While it is intuitively appealing to begin by analyzing changes in consumer habits, I contend that [...]
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