Category Archives: Blog
Building Bridges from the Past to the Future
I recently left a role at a unit of Interpublic called MAGNAGLOBAL after nearly eight years.B B My predecessor, Bob Coen, held that job for more than 60.B My team was responsible for forecasting the advertising economy, exploring how and why change would impact the industry in the future.B B We extensively studied change across [...]
read moreWay to go, Mario
Simulmediabs Science team is an aggregation of quantitative brain power tuned to the intersection of computer science and statistics.B We depend on our scientists to create predictive algorithms of television viewing and advance our applications of set top box data to increase the value of television advertising. So itbs with great pleasure that we announce [...]
read moreSimulmedia to CBS and ARF: Mahalo!
The Advertising Research Foundation honored CBS at the 2011 David Ogilvy Awards for Excellence in Advertising Research on March 22.B CBS won a gold award in the SPORTS + ENTERTAINMENT + MEDIA category for innovative use of research in launching its hit program Hawaii Five-O. CBS shared the honor with Simulmedia for our role in [...]
read moreCNN visits Simulmedia HQ!!
CNN reporter Debrorah Feyerick paid a call on Simulmediabs World headquarters.B (We put away the Nerf guns and neatly stacked our collection of Edward Tufte and ObReilly tech books.)B She interviewed Jon Werther, our President, on our data-targeted television advertising platform and how it makes television advertising better for the average person. (Photo taken with [...]
read moreMore Simulmedia Ink: AdAge
Dave Morgan (our CEO) and his vision for creating value in the TV advertising ecosystem were the focus of an Ad Age article by Michael Learmouth. TV advertisers have long yearned for perfect addressability, the delivery of one ad to one household.B That capability is coming.B Plenty of companies with lots of smart people are [...]
read moreSimulmedia in Wall Street Journal Cover Story
The press momentum on better understanding TV audience is building. A Wall Street Journal cover story by Jessica Vascallero calls out how Simulmedia is taking a different approach to audience segmentation for television. It was also a big day for the information visualization nerds in the office because The Wall Street Journal was kind enough [...]
read moreIs Web Video Withering While TV Wins The Game?
Which way is the wind blowing when it comes to Web video versus TV viewing? Like many of you, I have been reading and hearing a lot about how folks in the U.S these days, particularly younger ones, are using their computers to watch a lot of their video, including shows that they used to [...]
read moreWho Will Reap The Quarter-Trillion Dollars Of TV & Online Ad Spend In 2015?
One hundred billion dollars and $150 billion; those are the global numbers that MagnaGlobal‘s Brian Wieser projected will be spent annually on online and TV advertising respectively in five years. (MagnaGlobal Core Media Advertising Forecast – registration required). That’s a lot of money, and represents strong growth for both sectors. Like most of you, the [...]
read moreSimulmedia Targeting Improves Promotion Efficacy
Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in. The chart below demonstrates the benefit of using Simulmedia Segmentsb” targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box [...]
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