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We are hiring.
As seasoned entrepreneurs and start-up venture veterans, we recognize that one of the keys to our success is recruiting talented, enthusiastic people to contribute to the building of an excellent business. In a small and growing company with ambitions like Simulmedia, everyone we hire will impact the trajectory of our business and have the opportunity [...]
read moreSpot TuneAway Part 2b What is the Best Spot in a Pod?
Most marketers think that the first spot in a commercial pod is bestbbut what level of effort should be made to get that spot?B Is the last spot in a pod equally valuable, since marketers can reach viewers who skip the ads but return just before the program resumes? The last blog entry introduced the [...]
read moreIntroduction to the Spot TuneAway Metric
Viewers have numerous ways to avoid watching ads.B Some methodsbchanging the channel, fast-forwarding, or lowering the volumebare enabled by technology, while othersbchatting, phone calls, kitchen or bathroom breaksbhave been with us since the birth of television.B These actions are all bad news for marketers, whose campaigns depend largely on reach.B Not paying attention to ads, [...]
read moreMeasuring the Return on Investment of a Promotional Campaign
Like most television advertisers, marketers promoting television programming are haunted by what webll call the Wanamakerian spectre.B The spectre whispers in the ears of network marketers:B you know half your spending on advertising is wasted and you donbt know which half.B The superior measurement afforded by set-top box data gives network marketers the tools to [...]
read moreLessons Learned from Promo Positioning
The potential of any promotional message to deliver viewers to a program is governed by myriad factors.B The composition of the audience seeing the promo, the number of times the audience has seen it before, and the distance in time from the promotion to the program all combine to determine the effectiveness of a single [...]
read moreFootball Fans: A Large, Untapped, Receptive Audience for Promoting New Programs
CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games.B These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows.B A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs [...]
read moreGenre Preferences Persist Over Time
Television viewing preferences are not seasonal.B Viewers who have an affinity for cooking shows or comedies or reality shows in the spring will still enjoy programs in those genres when the leaves change colors.B Individual viewers will move in and out of particular segments, but the utility of genre segments in efforts to improve promotional [...]
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