Simulmedia Official Website

Simulmedia makes TV ads smarter. The company is bringing web-like ad targeting to television today. Our targeted television advertising platform b the a7 Platformb” — leverages predictive technologies and anonymous viewing data from more than 15 million US households to help national advertisers and their agencies better reach their target audiences, and to better measure the results.


We aggregate these target audiences through partnerships with TV system operators and national networks, across a footprint that reaches virtually all US multichannel households. By leveraging data and insights to more effectively identify and aggregate relevant target audiences, we improve partner inventory yield.


In more than 50 campaigns to date, Simulmedia has extended target audience reach by an average of more than 50%, while simultaneously using fewer spots per campaign.

We believe in the future of TV and TV advertising. TV is the most powerful consumer advertising medium in the world. No other platform is close when it comes to informing and entertaining viewers and driving predictable actions with scale and efficiency for advertisers. The web will not replace TV; rather, web ad technologies will make TV even better. With the availability of anonymous television set-top box data at scale (tens of millions of US households), you can now marry TVbs unparalleled reach and impact with web-like targeting and measurement b the best of TV and the web. That is the future that Simulmedia and its partners and clients are building.

Simulmedia is pioneering Internet-like ad targeting on TV today. Its TV audience targeting platform — the a7 Platformb” — empowers marketers and advertisers to create and sell a new class of audience-centric TV ad products, leveraging Simulmediabs proprietary predictive technology and its licensed database of anonymous viewing data for more than 30 million U.S. viewers. Simulmediabs targeted audience network leverages the a7 Platform to help marketers and their agencies to find and reach their target audience on TV with Internet-like capabilities and efficiency.