Through partnership with Simulmedia, multichannel system operators can transform their set-top box data into a new revenue stream while improving the yield of their advertising inventory.
Simulmedia provides these benefits without the risks of:
- Requiring additional technology infrastructure investments
Simulmedia’s a7 Platform™ is a turn-key solution that does not require technical integration with multichannel system operators’ platforms or technologies. Simulmedia strives to leverage operators’ existing relationships to extract set-top-box data for analysis by the a7 Platform™. Additionally, Simulmedia can leverage operators’ existing ad sales and ad operations business processes to traffic promotional plans output by the a7 Platform™ - Jeopardizing the privacy of subscribers or the confidentiality of set-top-box data
Simulmedia is very protective of consumer privacy. We provide greater privacy protection than any other company in the space. We do not collect, store or use personal or sensitive information or information that could be linked to a particular person, household or device — nor will we link or append data at a personal or household level. - Cannibalizing their existing advertising revenue from entertainment marketers
Simulmedia’s exclusive focus in program promotion gives us access to new budgets at broadcast and cable networks that are aggressively looking to drive audiences to new shows and to build franchises on existing shows. These budgets include allocations for testing response to promotion assets prior to launching national campaigns. Simulmedia can provide multichannel system operators access to these budgets and help grow their share of marketers’ spend in the tune-in category.