Case Studies

We've run campaigns for 3 of the broadcast networks, over 30 cable networks and brand advertisers in the financial services, quick service restaurant, retail, and credit card industries, just to name some.

Simulmedia Accumulates Target Reach Quickly for QSR Brand

A quick service restaurant (QSR) was in a last minute crunch for GRPs against its target audience. The QSR needed an efficient way to reach a large amount of its audience in such a short timeframe. Read More

English-language Networks Convert Hispanic Viewers

A Spanish network tasked Simulmedia to see if promoting their shows on English
language networks with English creative would drive viewers to their Spanish language show. Read More

Crown Media Family Networks: A Partner Case Study

Over the past year, Simulmedia has run 60+ advertising campaigns on TV with Crown Media Family Networks on their television properties, Hallmark Channel and Hallmark Movie Channel. The partnership between Simulmedia and Crown Media has been a mutually beneficial one, delivering accretive value for both parties. Read More

Casual Dining Restaurant Outreaches Its Competition

A casual dining restaurant was gearing up for its month long, limited time promotion and looked to target a very niche audience.  Simulmedia ran a month long campaign to reach the client’s niche audience and measure the impact of the overall campaign. Read More

Simulmedia Reaches Financial Service Company's Target Audience Most Efficiently

A financial services company needed to reach high net worth individuals on TV as efficiently as possible. The company’s agency tasked Simulmedia with executing an
audience-based campaign to see if it was more efficient than its upfront cable and direct response buys. Read More

Broadcast Network's Tune-in Campaign Helps Them Win Timeslot for Key Demo

A major broadcast network was premiering a new show in a competitive timeslot. Due to audience fragmentation the network recognized that it would be harder to get viewers to tune into their program. Read More