IRI ProScores™ Audiences + Simulmedia

Target IRI ProScores Audiences Through TV Advertising

Simulmedia and IRI's partnership makes it easier for CPG marketers to target consumers with precision on a national scale. Download the one-sheet to see how you can optimize your target-audience reach, increase your sales, and align your cross-platform strategies.

In a world of data-driven marketing, we believe TV needs to be smarter. Simulmedia and IRI are adding a degree of precision to our linear TV advertising that we believe can greatly improve the effectiveness of the communication.

Eric Reynolds Senior Vice President and Chief Marketing Officer | The Clorox Company