Thomas J. Deierlein Named Chief Operating Officer
of Simulmedia, Inc.
Joins Company Founded by Dave Morgan
to Improve Impact of TV Program Promotions
NEW YORK (May 18, 2009) Dave Morgan, who launched Simulmedia, Inc. in March to help television companies improve ratings by lifting the effectiveness of their tune-in programming spots, today announced that Thomas J. Deierlein, a 13 year veteran of digital marketing technology start-ups, has joined the company as Chief Operating Officer.
“I’m excited to join Simulmedia because I believe that we can make a real difference for the television industry and for television viewers,” says Mr. Deierlein. “The television industry spends many billions of dollars each year trying to inform viewers about their programming choices. The technologies that Simulmedia is working on could make a real difference in the effectiveness of those billions of dollars in expenditures.”
Most recently, Mr. Deierlein was Senior Vice President, Global Corporate Development at Millward-Brown, the WPP-owned media research firm. Deierlein joined Millward Brown as part of his acquisition of Dynamic Logic, the advertising effectiveness research firm he joined in 2000 and served most recently as Chief Operating Officer. He was instrumental in the growth and development of that company from 7-person start up into a high growth, highly profitable clear industry leader that was sold to Millward Brown in 2005. Mr. Deierlein’s Dynamic Logic clients included NBC Universal, Disney’s ESPN and ABC, Viacom’s MTV and Nickelodeon, as well as Sony, Paramount, Yahoo! and MSN. Prior to that Mr. Deierlein was a sales and marketing executive with online ad serving company NetGravity (now part of Google) where he worked directly with Time Warner and News Corp.
Mr. Deierlein, a graduate of West Point, also earned a Master’s of Science in Systems Management from University of Southern California in 1993 and an MBA from NYU Stern School of Business in 2000.
Mr. Deierlein achieved some notoriety when he, in late 2005, was called up from the reserves and sent to Iraq. There, he served as a primary liaison with newly formed local Iraqi government officials in Sadr City, and helped manage over $290 million in reconstruction and economic development projects. He also privately organized a number of programs to sent sports equipment and school supplies to Iraqi children.
Mr. Deierlein was wounded in Iraq and during his convalescence at Walter Reed Army Hospital, he established a foundation to assist Iraqi Children. www.tdfoundation.org Additionally, Mr. Deierlein is a mentor with Enable America. He coaches and supports other severely wounded and disabled Special Operations Command (USSOCOM) soldiers and their families to assist in their transition to the civilian world and workforce. He was awarded the Bronze Star and a Purple Heart and is now retired from the service.
“Tom is an extraordinary leader and teacher and has managed some of the best sales and customer service teams in the industry,” says Mr. Morgan. “His deep understanding of both media research and ad optimization systems will be enormously helpful as Simulmedia pioneers next generation marketing systems for television and program promotion.”
Simulmedia, Inc. (simulmedia.com) is a New York City-based television marketing company pioneering the use of data modeling and predictive technologies to improve the effectiveness of “on-air” program promotion. Simulmedia helps television companies improve program ratings by delivering the right promotions to the right viewers at the right time. The company’s founder and CEO is Internet entrepreneur Dave Morgan. Simulmedia closed $4 million in Series A funding from Avalon Ventures and Union Square Ventures in March 2009.
George Simpson
George H. Simpson Communications
203.521.0352
george@georgesimpson.com