John Piccone Named Vice President, Sales
for Simulmedia
NEW YORK (Apr 21, 2010), Simulmedia, a media marketing company which helps television networks improve program ratings by lifting the effectiveness of their tune-in programming spots, today announced that John Piccone has joined the company in the newly-created position of Vice President, Sales. He will be based in Simulmedia’s Manhattan headquarters and report to Chief Revenue Office Jon Werther
Mr. Piccone is reuniting with Simulmedia founder and CEO, Dave Morgan with whom he worked at Real Media in the 1990s.
“John is a media, technology and advertising new venture specialist who can manage complex sales, operations and business development operations,” says Mr. Werther. “He has proven himself in the United States and Europe maximizing new revenue opportunities on behalf of content owners, distributors, advertisers and agencies. We are very pleased to have him on the Simulmedia team.”/span>
Mr. Piccone joins Simulmedia from Healthination (New York) where he has been Senior Vice President Business Development and Sales Strategy since 2007. He was a founding member of the venture backed startup helping build the largest cross platform, health video media distribution and advertising platform. He also built the advertising sales, media operations, content distribution and business development teams. Before that, Mr. Piccone was Vice President Sales at Blackarrow (New York) for a year as a founding member of the startup building cross platform video advertising management software.
Mr. Piccone spent ten years (1996 b 2006) with Real Media, Inc which became 24/7 Real Media Inc. – a wholly owned subsidiary of WPP (New York). He was a founding member of the pioneering Internet advertising and technology solutions company acting in multiple roles from business development, product management, to marketing. Among his posts: Vice President b International and Corporate Sales; Vice President b East Coast Sales; Vice President b Sales and Account Management; Vice President – Technology Sales; and for 24/7 Real Media Europe (Paris) he was variously Director Technology Sales and Marketing European Sales Director and Traffic Services Manager. Mr. Piccone is a 1992 graduate of Allegheny (PA) College.
Simulmedia, Inc. (simulmedia.com) is a New York City-based media marketing company that delivers television viewership through data-driven program promotion. The company is pioneering the development of predictive technology to help television companies deliver the right on-air promotions to the right viewers at the right time.
The company’s founder and CEO is Internet entrepreneur Dave Morgan. Simulmedia is backed by funding from Avalon Ventures, Time Warner Investments and Union Square Ventures.
George Simpson
George H. Simpson Communications
203.521.0352
george@georgesimpson.com