High Attentiveness Low Loyalty (H.A.L.L.) Revisited:
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Posted on October 6th, 2009 by Yuliya Torosjan
Exposure to promotion makes highly attentive rovers tune in to a program at higher rates Targeting low loyalty high attentiveness viewers is an ideal way to drive ratings for established programs. We define low loyalty viewers as ones that watch only one episode of a program in a season. As we previously determined, most shows [...]
