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Posts Tagged with "Accenture"

  • How Much Reach Could Each Network Reach If Each Network Could Reach Good?

    Blog

    Posted on August 25th, 2009 by Conor Finnegan

    Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.  As the Fall 2009 season approaches, network marketers should always be in the market for more reach.  In less than a month, the [...]

    Tags

    Accenture, Promotion, Reach, The Sandlot
  • Search Won’t Solve TV’s Content Discovery Problem

    Blog

    Posted on June 11th, 2009 by Dave Morgan

    Nope, search is not going to be the silver bullet for television the way it was for online services. As we all know, television has a big problem with content discovery. According to The Accenture Global Broadcast Consumer Survey 2009, television viewers “face a significant bottleneck in discovering content that they like but have not [...]

    Tags

    Accenture, audience fragmentation, OnlineSPIN, Search, TVGuide
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