Tag Archives: Accenture
How Much Reach Could Each Network Reach If Each Network Could Reach Good?
Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.B As the Fall 2009 season approaches, network marketers should always be in the market for more reach.B In less than a month, the [...]
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Tagged Accenture, Promotion, Reach, The Sandlot
Search Won't Solve TV's Content Discovery Problem
Nope, search is not going to be the silver bullet for television the way it was for online services. As we all know, television has a big problem with content discovery. According to The Accenture Global Broadcast Consumer Survey 2009, television viewers “face a significant bottleneck in discovering content that they like but have not [...]
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Tagged Accenture, audience fragmentation, OnlineSPIN, Search, TVGuide