Tag Archives: Attention
Is Web Video Withering While TV Wins The Game?
Which way is the wind blowing when it comes to Web video versus TV viewing? Like many of you, I have been reading and hearing a lot about how folks in the U.S these days, particularly younger ones, are using their computers to watch a lot of their video, including shows that they used to [...]
read moreWe are hiring.
As seasoned entrepreneurs and start-up venture veterans, we recognize that one of the keys to our success is recruiting talented, enthusiastic people to contribute to the building of an excellent business. In a small and growing company with ambitions like Simulmedia, everyone we hire will impact the trajectory of our business and have the opportunity [...]
read moreAvailability of Low Loyalty Audiences
Well-targeted and well-timed advertisements can still be a complete waste of money if marketers fail to consider the availability of their audience.B A hungry hamburger-lover in San Francisco, for example, who sees a commercial for SONIC Drive-In will probably not respond by purchasing a SONIC meal, since the nearest location is 34 miles away.B The [...]
read moreOur allegiance to the Vapid Ditty of Broadcast Television
Or How Infinite Jest explains our commitment to the linear TV As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, Ibve pondered the relative lack of attention that these alternate modes of television viewing garner.B Both Nielsenbs Three-Screen and the Video Consumer Mapping studies mark time-shifted [...]
read moreRisk and Rewards of Channel Line-up Placement
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers. The changes raise the question of whether channel placement has an effect on ratings.B Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement [...]
read moreCan Neuroscience Help Improve TV Promotion?
I arrived to Simulmedia from the world of brain imaging research. Before I started analyzing set top box data to understand how people watch television and audiencesb responses to promotion, I modeled cerebral structure and function to better understand psychiatric disorders. I knew that I would tap into my statistical expertise at Simulmedia, but I [...]
read moreThe Loyalty Gap
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty.B Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPostB column. Disbelief and dismissal characterize many of the responses to our findings.B Citing their own and their peers’ television viewing [...]
read moreWhy do Viewers Surf?
Everybody with a television and a remote control channel surfs.B Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]
read moreSegmenting on Loyalty
In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose.B B Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming. Approaching loyalty through our personal television watching experience, we start with the [...]
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