Posted on September 22nd, 2009 by Jeff Storan
Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights. Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television.
The New York Times’ Stuart Elliot covered NBC’s [...]
Posted on September 15th, 2009 by Stewart Hauser
Well-targeted and well-timed advertisements can still be a complete waste of money if marketers fail to consider the availability of their audience. A hungry hamburger-lover in San Francisco, for example, who sees a commercial for SONIC Drive-In will probably not respond by purchasing a SONIC meal, since the nearest location is 34 miles away. The [...]
Posted on August 18th, 2009 by Jeff Storan
Or How Infinite Jest explains our commitment to the linear TV
As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, I’ve pondered the relative lack of attention that these alternate modes of television viewing garner. Both Nielsen’s Three-Screen and the Video Consumer Mapping studies mark time-shifted and [...]
Posted on July 28th, 2009 by Jeff Storan
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers.
The changes raise the question of whether channel placement has an effect on ratings. Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement doesn’t [...]
