Posted on July 28th, 2009 by Jeff Storan
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers. The changes raise the question of whether channel placement has an effect on ratings. Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement [...]
Posted on July 1st, 2009 by Yuliya Torosjan
I arrived to Simulmedia from the world of brain imaging research. Before I started analyzing set top box data to understand how people watch television and audiences’ responses to promotion, I modeled cerebral structure and function to better understand psychiatric disorders. I knew that I would tap into my statistical expertise at Simulmedia, but I [...]
Posted on June 8th, 2009 by Jeff Storan
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty. Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPost column. Disbelief and dismissal characterize many of the responses to our findings. Citing their own and their peers’ television viewing [...]
Posted on June 2nd, 2009 by Pravin Chandiramani
Everybody with a television and a remote control channel surfs. Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]
