Tag Archives: Audience Attentiveness

Genre Preferences Persist Over Time

Posted on October 14, 2009 by Stewart

Television viewing preferences are not seasonal.B Viewers who have an affinity for cooking shows or comedies or reality shows in the spring will still enjoy programs in those genres when the leaves change colors.B Individual viewers will move in and out of particular segments, but the utility of genre segments in efforts to improve promotional [...]

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Segmenting on Loyalty

Posted on May 11, 2009 by Jeff

In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose.B B Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming. Approaching loyalty through our personal television watching experience, we start with the [...]

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Of Birds and Bubbles – What can Darwin teach us about TV?

Posted on May 5, 2009 by Pravin

While visiting the Galapagos Islands Darwin came across thirteen species of finch – a small, sparrow-like bird. B Although they were similar in size, their biggest differentiating factors were the sizes and shapes of their beaks. Some finches had slender thin beaks, while others had thick strong beaks (see image) Darwin postulated that competition for [...]

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