Optimizing Targeted Reach Via Spot Swapping
Blog
Posted on September 29th, 2009 by Stewart Hauser
Marketers can reach larger portions of their most coveted audiences by using spot swapping to overcome the promotion saturation problem. Targeted segments have the highest response rates to promotions, so increasing reach into these segments is the most efficient way to increase program ratings. A previous blog post demonstrated that spot saturation frequently exists at [...]
