Posted on September 22nd, 2009 by Jeff Storan
Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights. Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Times’ Stuart Elliot covered [...]
Posted on September 1st, 2009 by Conor Finnegan
Broadcast and cable networks both try to produce highly rated programs, but broadcast networks face much higher pressure than cable networks to produce shows that are instantly successful. Broadcast programs tend to be dropped immediately if ratings are subpar, whereas on cable, programs with positive critical acclaim but low ratings might be continued for a [...]
Posted on May 28th, 2009 by Dave Morgan
Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2% from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
Posted on May 4th, 2009 by Jeff Storan
We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion. Segmentation is a useful technique in our work to understand people’s viewing choices. We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming. Then, we [...]
