Tag Archives: audience

The Jay Leno Show Premiere Week Shuffles Viewersb Tune-in Choices

Posted on September 22, 2009 by Jeff

Much has been made of NBCbs decision to insert The Jay Leno Show at 10PM weeknights.B Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Timesb Stuart Elliot covered [...]

Tagged Attention, audience, data visualization, fragment, Jay Leno, Loyalty, Primetime Loyalty, Ratings, television

Friends, Romans, Countrymen, Lend Me Your Rears: A Reflective Look at Network Ratings

Posted on September 1, 2009 by Conor

Broadcast and cable networks both try to produce highly rated programs, but broadcast networks face much higher pressure than cable networks to produce shows that are instantly successful.B Broadcast programs tend to be dropped immediately if ratings are subpar, whereas on cable, programs with positive critical acclaim but low ratings might be continued for a [...]

Tagged audience, Ratings

The Numbers Don't Lie: Program Loyalty Has Changed

Posted on May 28, 2009 by Dave

Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2%B from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]

Tagged audience, DVR, Loyalty, Nielsen, OnlineSPIN, TNS InfoSys TV

Genre Segmentation

Posted on May 4, 2009 by Jeff

We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion.B Segmentation is a useful technique in our work to understand people’s viewing choices.B We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming.B Then, we [...]

Tagged audience, heat map, Sandbox, segmentation

Data Alone Does Not a Company Make

Posted on April 29, 2009 by Conor

In our mission to provide better media choices, Simulmedia is working to understand not only what people watch, but the when, the where, the how, and the why too.B Sure, we have a lot of data, and we are good at slicing, dicing, and analyzing it many different ways, but data alone does not a [...]

Tagged Amazing Grace, audience, connections, Tommy Boy

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