Availability of Low Loyalty Audiences
Blog
Posted on September 15th, 2009 by Stewart Hauser
Well-targeted and well-timed advertisements can still be a complete waste of money if marketers fail to consider the availability of their audience. A hungry hamburger-lover in San Francisco, for example, who sees a commercial for SONIC Drive-In will probably not respond by purchasing a SONIC meal, since the nearest location is 34 miles away. The [...]
