• Genre Preferences Persist Over Time

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    Posted on October 14th, 2009 by Stewart Hauser

    Television viewing preferences are not seasonal.  Viewers who have an affinity for cooking shows or comedies or reality shows in the spring will still enjoy programs in those genres when the leaves change colors.  Individual viewers will move in and out of particular segments, but the utility of genre segments in efforts to improve promotional [...]

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  • Audience Attentiveness

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    Posted on April 24th, 2009 by Pravin Chandiramani

    People have varying degrees of affinity for different program genres.  Some prefer sitcoms; others prefer medical dramas.  At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres. Basically, everybody is watching everything all the time.  People may be loyal to a few programs and sampling a [...]

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