Tag Archives: bubble chart
Genre Preferences Persist Over Time
Television viewing preferences are not seasonal.B Viewers who have an affinity for cooking shows or comedies or reality shows in the spring will still enjoy programs in those genres when the leaves change colors.B Individual viewers will move in and out of particular segments, but the utility of genre segments in efforts to improve promotional [...]
read moreAudience Attentiveness
People have varying degrees of affinity for different program genres.B Some prefer sitcoms; others prefer medical dramas.B At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres. Basically, everybody is watching everything all the time.B People may be loyal to a few programs and sampling a [...]
read more
Tagged bubble chart, Sandbox, segmentation