Tag Archives: CBS

Better TRPs

Posted on June 1, 2011 by Brian

For decades, television advertising has traded in terms of gross rating points (GRPs) the aggregation of ratings for all commercial spots that comprise a campaign. Many advertisers have translated GRPs into target rating points (TRPs) instead, which are still defined in very broad terms, such as the number of GRPs of adults between the ages [...]

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Dave Morgan on Beet.TV

Posted on May 25, 2011 by Jeff

Beet.TV sat down with our always energized CEO, Dave Morgan, to chat about the future of TV and Simulmediab?s role in it. Some highlights: Dave explains matter-of-factly how Simulmedia believes TV advertising can be better. Simply put, while the traditional way of buying media works, we believe we can improve it by separating the people [...]

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Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs

Posted on October 27, 2009 by Stewart

CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games.B These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows.B A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs [...]

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