Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs
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Posted on October 27th, 2009 by Stewart Hauser
CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games. These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows. A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs [...]
