Delivering Viewers by Fixing Promotion Oversaturation
Blog
Posted on June 22nd, 2009 by Stewart Hauser
Dave Morgan recently wrote about television’s content discovery problem. With the explosion of channels and programming, viewers have an increasingly hard time finding shows that they would enjoy but have not yet seen. On-air television promotion remains one of the most effective content discovery tools, but viewers are currently overexposed to certain promotions and underexposed [...]
