Program vs. Daypart Loyalty Among Fans of Conan O’Brien
Blog
Posted on July 22nd, 2009 by Stewart Hauser
Conan O’Brien was recently promoted on NBC from “Late Night” at 12:37am to “The Tonight Show” at 11:35pm, taking over for Jay Leno and leaving a “Late Night” void that has been filled by Jimmy Fallon. This programming switch gives us a unique opportunity to investigate program loyalty vs. daypart loyalty in [...]
