Posted on August 18th, 2009 by Jeff Storan
Or How Infinite Jest explains our commitment to the linear TV As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, I’ve pondered the relative lack of attention that these alternate modes of television viewing garner. Both Nielsen’s Three-Screen and the Video Consumer Mapping studies mark time-shifted [...]
Posted on August 4th, 2009 by Stewart Hauser
Program loyalty is not significantly affected by time-shifted viewing, according to a new analysis of live and recorded viewing behaviors for a national audience. Most viewers of a program still only watch one episode during a given season, and hence remain excellent targets of promotion. Several months ago we examined program loyalty for live viewing [...]
Posted on June 26th, 2009 by Jeff Storan
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York. We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production. What we didn’t expect to find was data that [...]
Posted on May 28th, 2009 by Dave Morgan
Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2% from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
